What is marketing?

This course is designed to provide you with information on the importance of marketing. 
The focus of this course is as follows:

  • the importance of marketing
  • marketing as a business function 
  • the marketing concept and its process
  • managing marketing activities 

Marketing strategies 
This course is designed to provide you with information on how organisations plan and develop their entire marketing strategy.
The focus of this course is on the marketing mix which includes the following:

  • product 
  • price
  • place
  • promotion
  • people
  • process
  • physical evidence 

The international market This course is designed to provide you with information on firms interested in selling overseas. 
The focus of this course is as follows:

  • potential demand in foreign markets
  • saturation of domestic markets
  • comparative advantage (this is the competitive advantage a country can have due to factors such as supply of resources, education levels etc.)
  • technological advantage 

Customised courses 
Course content can be tailored to meet your business needs.

​For further information please contact:

info@carltontraining.com.au  


Understanding markets 
This course is designed to assist with the following areas: 

  • how to segment the market
  • identifying your target audience
  • ​understanding consumer markets 
  • understanding business markets
  • ​positioning strategy 

The marketing environment 

This course is designed to provide you with the knowledge required to conduct a full environmental analysis.
The focus of this course is as follows:​

  • our changing business world
  • investigating trends and changes in your industry
  • decision making based on insight gained
  • formulating future strategies 

Professional Business Training